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Effects of the EU 'Ban on Spam' Directive?

At the beginning of this month, the European Union’s ‘ban on spam’ directive (PDF format) took effect: ‘Cookies’ and other invisible tracking devices that can collect information on Internet users may...

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The 11 November IT Professionals GnomeReport

We thank Chris Pirillo of Lockergnome, who today is attempting to clear up Digital Deliverance’s “deep misunderstandings of the RSS feed and its accomplaying blog technology.” He has been leading a...

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NAA Legal Advice to E-Mail Publishers

On the Newspaper Association of America’s Digital Edge Web site, Attorney William Baker offers some basic advice to e-mail publishers about U.S. anti-spam laws. In our experience, the Editorial...

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CheetahMail Purchased by Experian

E-mail publishing applications service provider CheetahMail has been purchased by credit reporting and business information corporation Experian. CheetahMail started in 1997 as a private spinoff of the...

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The U.S. Government Told Them They can SPAM

CAN is an auxiliary verb in the English language. It is used to indicate ability. And that was the unintentional irony when the U.S. Congress passed into law the CAN SPAM Act six months ago. Although...

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More Data Why Publisher Who Don't Use E-Mail Marketing Are 'Missing the Boat'

DoubleClick’s analysis of e-mail marketing opening rates, click-through rates, order size, and revenues per e-mail during the 1st Quarter of 2004 gives an excellent example of why we think that most...

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NYT Interactive E-Mail about U.S. Presidential Campaign

“In case you missed any of these important stories, here are the Top 10 Most Read Articles from our Campaign 2004 section for the month of July (as of 11 a.m. ET, July 28).” So says the greeting on...

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A Day in the Life of a Spammer

What if the crime of Breaking & Entering into your home were illegal only if the perpetrator wore a mask? Imagine if Breaking & Entering into your home were legal if the perpetrator didn’t wear...

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Most Major U.S. Newspaper Chains Now Have E-Mail Publishing Operations

Congratulations for the Gannett corporate staff for selecting — after more than three years of deliberations— an e-mail publishing vendor for USA Today and for all Gannett newspapers and TV stations in...

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R.I.P. Mark Schwed (1955-2008)

Who I knew in the 1980s when we both worked for United Press International in New York City. Good guy. Great entertainment journalist. We’ll miss him.

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Heresy is the Advantage

  At the turn of the millennia, Digital Deliverance LLC began publishing a paid-subscription printed newsletter (the recession later killed it). In retrospect, we can state it used a media business...

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